A customer said to me the other day: “I’m not making a decision to buy this mattress until I read some reviews on it.” What? I understand not wanting to rush into a decision, and I’m not one to pressure anyone into buying today, but mattress reviews? What does someone else’s opinion have to do with you? Sure, if they’re commenting on durability, how long it kept it’s feel, how good (or bad) the customer service was from the manufacturer or the dealer, that information might be useful. But whether they liked it or not? No offense to the customer, but here are a few reasons why I think that relying on reviews is ridiculous:
- Most product reviews are negative. This is because people are more likely to complain than compliment, especially if they are uncomfortable. This kind of skews the results.
- Reviewers don’t include their weight distribution. The reviewer might be 350 lbs, and 5’2, while you might be 160 lbs and 5’10. What that reviewer said was way too soft, might be perfect for you. Additionally, if they reviewed that the edge support crunches after a year, that might be from wear, and it might not happen to you.
- I’ve read a lot of mattress reviews on websites that say “exactly as described”. The problem with this is that the description is subjective. What might feel “plush” to one person, might feel “super plush” to another. While we strive to have uniformity in our categories, as well as describe the mattress as well as possible, that reviewers opinion might be different than yours.
- Finally, everyone’s body reacts differently. What aligned your spine might not align someone else’s. Therefore, someone submitting a mattress review that states “very supportive” is telling you how it affected their back. This might, or might not, have the same effect on yours.
On our website, we still publish all the reviews that come in, good or bad. We do this because some people are really dependent on reviews to reinforce their decision, and we’d like to help with that. However, remember the points above, and read mattress reviews with a grain of salt. You never know, that badly reviewed mattress may be the mattress of your dreams.